クライント様のアイデンティティはたくさんの要素で成り立っており、全部合わせたものがクライント様独自のビジョンをつくっているはずです。 要素を削ぎ落として、引き算によって何かを残そうとするシンプルな手法は、表面的なものにすぎません。大切なのは、足すべきものをすべて足してから、高次元でお客さま独自の魅力的な顔を発見することです。

Lanto’s identity is made up of a lot of elements, and all things combined should create a unique vision for client. Simple methods of scraping elements and leaving something by subtraction are just superficial. The important thing is to add all the things you need and then discover your unique and attractive face at a high level.


アプローチからクロージングに至る一連のプロセスにおいて、どの部分を占めるツールであるか、カスタマーが手にしている状況をイメージして、説得する情報の深さやメッセージの想いが伝わるビジュアルなどを選定し検討します。 整合性のとれたアイデアを具体的なデザインへと落とし込み、細部から全体へと完成に近づけていきます。

In the series of processes from approach to closing, we will select and consider the depth of information to persuade and the visuals that convey the thought of messages, by imagining the part which occupies the part, the situation the customer is holding . We will put consistent ideas into concrete design and will move closer to completion from detail to whole.



In this era when people ‘s consumption motive is shifting from “things” to “themselessness”, a catch phrase that clearly expresses the essence of things becomes an important factor that attracts people’ s mind. Mainly focuses on lighting activities on paper and web contents related to finance and insurance, words deeply thought out regardless of the genre will illuminate the essence of things and leave a strong impression on people’s mind.





Hideto Yoshinari


大学進学を機に18歳で上京。國學院大学経済学部を経て西麻布のデザインスクールへ。卒業後、当時では日本で唯一macでデザインをする制作プロダクションに入社。その後キャリアアップのため、複数の制作プロダクションでアートディレクターを経験。31歳で独立後、広告代理店の役員を兼任しながら、主に外資系保険会社関連のセールスツール制作を中心にデザイン制作を行う。より専門的な知識を身につけるためにAFPの資格を取得し、株式会社 保険デザイン研究所にて代表取締役として保険営業を兼任。


I am a graphic designer living in Setagaya-ku, Tokyo.I am 18 years old from Tokyo to Utsunomiya after I entered university. After going to Kogakuin University College of Economics to Design School. After graduation, I joined the production production that only designs with mac at that time in Japan. After that, I experienced art director with multiple production production for career up. After independence at the age of 31, while designing concurrently as an officer of an advertising agency, he mainly designs and produces sales tools related to foreign insurance companies. Acquired AFP qualification to acquire more specialized knowledge, concurrently serves insurance sales as a representative director at “Insurance Design Research Institute Co., Ltd.”

In the past ten years, while specializing in the specialty field of design in the insurance industry, we have formed a production team as a new challenge and are doing the fan club newsletter direction of domestic artists.